01. CONCEPT — Sustainability Meets Everyday Design

MONAIR is a sustainable bag brand conceived and developed from the ground up in collaboration with Trade Monster. The project explores how environmentally conscious materials can be transformed into practical, distinctive lifestyle products without compromising aesthetics or functionality.

At the heart of the concept is Tyvek, an innovative material known for its lightweight structure, durability, and recyclability. With a fabric-like flexibility and a distinctive paper-like texture, it offers an interesting balance between practicality and visual character.

Through MONAIR, I aimed to create a brand that brings sustainability and contemporary style together, demonstrating how responsible material choices can become an integral part of everyday design.

02. MATERIAL & DESIGN — Exploring the Potential of Tyvek

The selection of Tyvek was a defining element of the project. Its combination of lightweight construction, fabric-like flexibility, and resistance to everyday wear made it a compelling alternative to conventional bag materials.

In collaboration with DuPont Korea, I explored the application of Tyvek in lifestyle products. The material had also been selected for use in the interior of the Hyundai IONIQ 5, demonstrating its potential beyond conventional packaging and industrial applications.

Rather than concealing its distinctive texture, the design embraces the natural character of Tyvek as a central visual feature. Its warm, paper-like appearance, subtle creases, and tactile qualities establish a recognizable material identity across the collection.

03. PRODUCT & IDENTITY — Designed for the Journey

The product collection was developed around the theme of "Journey," reflecting the brand's light-hearted and adventurous spirit. A range of bags and everyday accessories was designed to accommodate different uses while maintaining a consistent visual identity.

Graphic elements, repeated typography, distinctive labels, and carefully considered details were incorporated to give each product its own character. An analog-inspired design approach further reinforces the tactile qualities of the material, creating a contrast between its contemporary functionality and nostalgic visual appeal.

From the overall product forms to the smallest graphic details, the collection was designed to communicate a cohesive brand experience while celebrating the material itself.

04. CONCLUSION — A Sustainable Everyday Journey

MONAIR represents an approach to product design in which sustainability becomes more than a material choice. By combining innovative materials, thoughtful product development, and a distinctive brand identity, the project demonstrates how environmental responsibility can be translated into desirable everyday products.

Through the collaboration with Trade Monster and DuPont Korea, I explored the relationship between material innovation, product functionality, and brand storytelling.

Ultimately, MONAIR aims to s

how that sustainable design does not have to compromise on style or character. Instead, it can create a new kind of everyday experience where material, purpose, and aesthetics come together.